Miami, March 28, 2005: Amidst the splendor at the new Westin Diplomat Resort and Spa in Hollywood Beach, Prime Homebuilders was honored among the BEST in the South Florida Building Industry. The BEST awards competition is recognized as the premiere award in the building industry statewide. Prime Homebuilders received 38 awards, 6 Platinum, 18 Gold and 14 Silver.

These awards were presented for outstanding contributions in the categories of:

These awards were presented for our participating communities of:

A partnership between the Builders Association of South Florida  (BASF), The Miami Herald, and El Nuevo Herald, the Florida's BEST  Awards program evaluated products and professionals in the building  industry in over two-dozen categories. The 21 year-old awards  program, formerly known as FAME (Florida Achievement and Marketing Excellence), challenged building industry professionals to "show  us what you've got."

"Home shoppers have the advantage of being able to rely on  our judges' years of experience," said Jay Arnold, Chair  of the event. He says the program also serves as a guide for consumers.  "Our judges know quality and good design when they see it.  By visiting the winning developments or keeping in mind the names  of the winning designers, South Floridians can feel comfortable  in the knowledge that they are working with people who truly care  about being the best."

Professionals in all areas entered including builders, architects,  land planners, landscape architects, interior designers, public  relations firms and advertising agencies. In the division of personal  achievement, entrants included realtors, mortgage lenders, sales  directors, sales managers, sales associates, rookie sales associates,  sales teams, and marketing directors.

To evaluate the entries, twenty-two out-of-state building industry  professionals from around the nation, experts in their field,  traveled to South Florida for the judging, which took place over  a three-day period in January 2005. "These highly qualified  judges visited every entry from South Dade to North Palm Beach  on-site, safeguarding that the quality of the residential and commercial projects was not distorted by photography," said  Toni Pacelli-Hinkley, the BASF Executive Director. From the panel,  judges with sales and marketing expertise assessed advertising  entries related to the building industry as well as Personal Achievement  entries.

With great scrutiny, homes, offices and communities were judged  for design, craftsmanship, creativity, features and amenities,  functionality, flow and value. Advertising entries were evaluated  for criteria such as concept, copy, layout, execution, creativity,  design, impact and originality. Personal achievement entries were  assessed for evidence of communication, interpersonal, problem-solving  and leadership skills, commitment to the industry and creativity and imagination. Winners were announced on Saturday, March 26, 2005 at the Florida's BEST Awards Banquet.

The prestigious annual Florida's BEST Awards Program is overseen  by the Florida's BEST Board of Governors, comprised of representatives  from the Builders Association of South Florida (BASF), The Miami  Herald and El Nuevo Herald. BASF is a 61-year-old organization working to create, preserve and maintain a favorable environment  in which the building industry can prosper in South Florida. This  objective is achieved through strong member support and representation  in government and the private sector. BASF is the local affiliate  of the Florida Home Builders Association and the National Association  of Home Builders. The Miami Herald is the leading daily newspaper  in the South Florida area, reaching over a million readers daily, with three editions distributed throughout Miami-Dade and Broward  counties. El Nuevo Herald is the leading daily Spanish newspaper  in the South Florida area.